1
Site doesn't use HTTPS
Critical
⚠ W Beauty Swords's site runs on http:// — not encrypted. Visitors see "Not secure" in the address bar (Chrome, Safari, Firefox all warn). Google has ranked HTTP pages lower since 2014 and warns in search results. Contact forms and email addresses become insecure.
✓ We move the site to HTTPS via Let's Encrypt — automatically enabled and free. All links and forms become secure from day one.
2
Squarespace platform limits your SEO
High
⚠ Squarespace is locked down — you can't optimise server responses, fully control schema.org, or migrate to faster hosting. SEO stays shallow and you're stuck in the platform's pricing.
✓ Migration to WordPress or Next.js: full SEO control, faster site, no monthly fees to the platform. We handle everything — no downtime and your pages get reindexed right away.
3
Low domain authority (DR 0.8/10)
High
⚠ Domain Rank 0.8/10 means Google has no strong signal that your site is trustworthy. You compete against local rivals with DR 2-4, who win the searches accordingly.
✓ Systematic link-building: industry directory submissions, local press mentions, partner links, guest posts and PR. Target: DR 3+ within 6 months.