1
Site doesn't use HTTPS
Critical
⚠ The Edge's site runs on http:// — not encrypted. Visitors see "Not secure" in the address bar (Chrome, Safari, Firefox all warn). Google has ranked HTTP pages lower since 2014 and warns in search results. Contact forms and email addresses become insecure.
✓ We move the site to HTTPS via Let's Encrypt — automatically enabled and free. All links and forms become secure from day one.
2
Thin content: only 1 pages in sitemap
High
⚠ Your sitemap lists 1 pages. Google favours sites with deep, topical content. Competitors with 30-100 pages (services × locations × FAQ) win the searches.
✓ 20+ content-rich pages: deep service pages (500-800 words each), location pages per region you serve, FAQ, case studies and about. Written for keywords your customers actually search for.
3
Squarespace platform limits your SEO
High
⚠ Squarespace is locked down — you can't optimise server responses, fully control schema.org, or migrate to faster hosting. SEO stays shallow and you're stuck in the platform's pricing.
✓ Migration to WordPress or Next.js: full SEO control, faster site, no monthly fees to the platform. We handle everything — no downtime and your pages get reindexed right away.