1
No viewport tag — site is not mobile-friendly
Critical
⚠ The site is missing <meta name="viewport"> — on mobile it renders at desktop width. Visitors have to pinch-zoom and scroll sideways. Google has used mobile-first indexing since 2021. 65%+ of your visitors come from mobile and bounce immediately.
✓ Mobile-first redesign with responsive layout, sticky header, tap-to-call and hamburger menu. Tested on iOS, Android and iPad. Lighthouse mobile ≥ 90.
2
No structured data (JSON-LD schema.org)
High
⚠ Site is missing schema.org markup. No LocalBusiness, no opening hours or star ratings in Google's knowledge graphs. You miss Rich Results, Maps connections and the chance to appear in Google's local 3-pack.
✓ Complete JSON-LD: LocalBusiness/Service schema with opening hours, address, phone, areaServed; FAQPage schema on the FAQ page; BreadcrumbList on deeper pages; AggregateRating for your Google rating.
3
Thin content: only 1 pages in sitemap
High
⚠ Your sitemap lists 1 pages. Google favours sites with deep, topical content. Competitors with 30-100 pages (services × locations × FAQ) win the searches.
✓ 20+ content-rich pages: deep service pages (500-800 words each), location pages per region you serve, FAQ, case studies and about. Written for keywords your customers actually search for.
4
No email address visible on the site
Medium
⚠ We found no email address on your site. Customers who want to contact you digitally (evenings, weekends) get stuck. Quote requests get lost.
✓ Clear mail link in header and footer + contact form that sends directly to your inbox. Open 24/7 even when the phone is charging.
5
Low domain authority (DR 0.0/10)
High
⚠ Domain Rank 0.0/10 means Google has no strong signal that your site is trustworthy. You compete against local rivals with DR 2-4, who win the searches accordingly.
✓ Systematic link-building: industry directory submissions, local press mentions, partner links, guest posts and PR. Target: DR 3+ within 6 months.